Why Email List Cleaning Is Important?
- Fewer bounces from email campaigns
- Better email engagements
- Fewer spam trap hits
- Lower mailing cost
- Better sender’s reputation
An email list is one of the most valuable assets that can benefit any business with its handsome ROI. Before we talk about the returns, an email list needs some attention in order to help you run a successful email campaign.
Right from email deliverability to mailing cost the quality of an email list plays an important role. It is necessary to clean an email list regularly to reap the benefits of email marketing. Here are the key steps to keep your email list in a mail-ready condition at all times.
Build Your Email List Organically
It is not the quantity of your email list that matters. Building a healthy email list takes time but does benefits in the long run. Always use best practices as such double opt-in to collect legit email addresses that have given you explicit permission to receive emails from you or your business.
Use Email Validation
Real-time email validation through API keeps unwanted emails away from your mailing list. It is important to collect email addresses that are actually valid and bring value for your business. EmailChecker is a known tool for validating emails in real-time as well as batch email validation.
Segment Your Mailing List
“One size fits all” is not true with email marketing. Always segment your email list based on the interest of your subscribers. Segmenting an email list not only brings higher engagement but also allows you to send more targeted emails. An email list can be segmented with ease by purchase history, demographics, and interests.
Do Not Email To Role-based Email Addresses
Role-based email accounts are easily available on the web. Email scraping tools scrap those emails, mailing to a lot of role-based email accounts builds you a reputation of using a purchased email list.automatic
Also, role-based email accounts belong to a group of and are not often used for email marketing. Blacklist operatores use them to catch spammers. A lot of role-based email accounts in your mailing list can get you marked as a spammer even if you are a legit email sender.
Actively Remove Hard & Soft Bounces
Email bounce is an automatice response from a mailing server if an email fails to deliver. Email bounces are divided into two – Hard and soft bounces.
Hard bounces occur when an emai message is rejected and the failure is due to permanent reasons like
- Invalid or fake email address
- Incoming email is blocked by the recipient server
Soft bounces occur when an email message is rejected due to temporary issues like
- Mail server is down or too busy
- Recipient’s inbox is full
- Email size is too big
To sum up you should take good care of your mailing list for getting better returns on your investment. Happy emailing!