When it comes to Instagram growth, there are many things that you can do to ensure that your account is being seen by the right people. However, with so many different techniques out there, it can be hard to know which ones will work for you and which ones are a waste of time.
To help you out, we’ve compiled a list of 5 different Instagram tips, tricks, and growth hacks that pros won’t tell you. We’ve personally tested these methods and can attest to their effectiveness.
1 Set Achievable Goals
So, the first thing to do when you are trying to grow your business is to break things down into tiny and very manageable pieces! What do I mean by this?
For example, let’s say you want to increase your Instagram following by 500 in the next month. That’s a particular and achievable goal. But how do you go about achieving it?
One way would be to break it down even further into daily goals. So, your goal for day one might be to get 10 new followers. And then, each subsequent day, you would try to get just a little more than the day before until you reach your end goal of 500 new followers in 30 days.
If you have blogs to write, it can be helpful to set a goal for how many you want to write each week. And then break that down into daily goals as well.
2 Quality over Quantity
This one is huge! When it comes to Instagram (and social media in general), it’s not about the number of followers you have. It’s about the quality of your followers.
You could have 100,000 followers who never interact with your content and will never buy anything from you. Or, you could have 10,000 followers who regularly like your posts and engage with your brand.
Which would you rather have?
The answer is obvious! Your followers feel the same way, so there isn’t a way to fool them. This is why it can be a good idea to create a long-term content plan to ensure that things remain fresh while you are also remaining constant.
Developing a content plan with a long-term approach can help you create a ‘tree’ of content that will really help in the future. A tree diagram allows you to constantly grow on new and old ideas to maintain new perspectives and angles.
3 Post Consistently
This one is pretty self-explanatory but worth mentioning nonetheless. If you want people to follow you and engage with your content, you need to be posting regularly.
Your specific goals and audience will depend on how often you should be posting, but a good rule of thumb is to post at least once a day. Keeping with the importance of measuring your goals, it can be a good idea to set your expectations to be realistic. Ask yourself how much content you can produce per day or week.
When you’ve figured out what you can manage, start immediately and keep it going consistently! It may not be your first post that goes viral or even your 100th, but one day, things will start snowballing, and you’ll look back and wish you had started sooner.
Developing a content plan is also a great way to ensure you are on track with your posting and content creation. It can be very easy to miss a day here and there, but eventually, those will add up and discredit your page. If you have trouble keeping up, you can get some extra help by scheduling your content ahead of time. If you have the content already made, you just need to set it to post at the right time!
4 High-Quality Content = High-Quality Followers
If you want to be an Instagram pro, remember this rule: use high-quality content if you want high-quality followers. It’s really that simple. People are visual creatures, and they will respond better to pleasing images to look at. You can test the quality of your content by how well it performs. Keep in mind that if you purchase views, it will have more immediate results than waiting for organic traffic to kick in.
So, how do you go about taking high-quality photos?
For starters, you can use a DSLR camera if you have one. If not, that is okay! The newest smartphones actually take really great photos.
Some excellent photo editing apps can help you make your photos look even more professional. Some of our favorites are VSCO, Afterlight, and Snapseed.
Once you become more comfortable with photographing your own content, you can start experimenting with other factors that influence the quality, such as the following:
- Subject matter
Lighting is an essential and often forgotten aspect of taking high-quality photos. If you can, try to take your photos in natural light. If you’re stuck inside, though, that’s okay! Just make sure to turn on all the lights in the room and open up any curtains or blinds.
Composition is also crucial. Pay attention to the placement of your subject in the frame and try to use the rule of thirds. This guideline suggests that you should place your subject off-center so that the photo is more visually interesting.
Angles can also affect the quality of your photos. Play around with different angles and heights to see what looks best. And finally, think about your subject matter. What are you trying to convey with your photo?
5 Only Engage Positively With Followers
Sometimes, it’s easy to forget that we are human beings behind the screen and that the people who follow us are human. So, when you’re interacting with your followers, always remember to be respectful and positive!
To ensure the best approach to any situation, here are a few ground rules:
Don’t curse – Cursing is the biggest turnoff for most people. Even if you think it’s harmless, keep it to yourself to avoid offending anyone.
Don’t bash other influencers – If you don’t have something nice to say, don’t say anything. No one wants to see negativity on their feed.
Don’t be rude – Be polite and respectful, even if someone is being rude to you. The high road is always the best road to take.
Don’t be aggressive or argumentative – The first mistake that most people make is trying to argue with a troll. This will only result in more negativity and drama, which is the last thing you want to fill up your feed.
Try to see things from the other person’s perspective – Trying to take a step back and see things from the other person’s perspective can help diffuse any tension. Sometimes this can be the most simple but also the most effective solution.
Always be positive – This one should go without saying, but always try to remain positive! Positivity is infectious, and people will be drawn to your page if they see that you’re a happy person.
Of course, people will always try to test these boundaries. If someone is being rude or crossing a line, don’t hesitate to report them or block them if necessary.
There’s no need for negativity in your life, especially when it comes to social media. So, make a conscious effort to only surround yourself with positivity, and you’ll see your follower count start to go up in no time!
Instagram can be a great way to connect with your followers and share your content. However, it’s important to remember that you represent yourself online and should always act respectfully. It’s important to show respect by creating unique content, having achievable goals and by never being negative. If you follow these rules, you’ll be in the same league as the pro’s in no time.