video creation

The Importance of Video Creation to Grow Your Business

If you want to capture and hold the attention of your target audience, you need to know what they love to engage in. Most of your customers spend time online, and guess what keeps them engaged?

Videos, of course!

Customers want that information from videos, not text, whether it’s about knowing how an existing product works or what a new product offers.

However, not just any video will do. Your video needs to be edited to ensure it has information that adds value to the customer, and any portion that does not fit into the story should be removed using an online video editor.

Video creation is easier than you think, and with online platforms offering free templates, you can create a video in less than five minutes. So how does video help in the growth of your business? Let us find out in the next section.

7 Ways in Which Videos Boost Business Growth

Here are seven ways you can use videos to scale your business:

Have a Powerful Story to Tell

The attention span of an average adult is around 8 seconds, and you have just one second to grab their attention! If your story is not interesting enough, your prospective client will ignore you, just as you ignore a pop-up ad or countless Facebook feeds.

If you treat your video like an ad, so will your target audience. People need to realize that you’re telling them a story about you and your brand. Your video should be so engaging that the viewer will watch till the end.

What makes an engaging video? You need to creatively present your story so that it gets the audience emotionally, making them laugh or cry.

Smart Tip: Choose appropriate music to improve the chances of your video getting noticed. With the help of the best video editor, you can create interesting and eye-catching videos to grab people’s attention.

Share Client Testimonials

If you want to win the viewer’s trust and ensure higher conversion, you need a video testimonial of your client. A written testimonial can be forged, and anyone can write great reviews about your company along with a 5-star rating.

When your audience can’t see an actual person talking, they won’t trust the reviews.

If you have a loyal client base, get them to record their views about your products and how they helped make their lives easier. These testimonial videos are your strongest marketing tool, and you should use them in your digital marketing campaign.

Getting Top Talent

The success of any type of business depends on the quality of your employees. A video is your best tool to get the top talent interested in your business. When a candidate wants more information about your company, they visit your website and your social media pages.

The best employees would look for the best company to work in. Showing a behind-the-scenes video of a regular day in your company helps the candidate make a more informed decision.

You can be innovative when creating a video of your company incorporating interviews of employees, a virtual walkthrough of your office, and footage of some fun events.

Answers to FAQs

Existing and prospective clients have some specific questions about your company. Getting answers to these questions would help in converting customers faster.

A video tutorial is one of the best ways to answer your client’s queries.

The tutorial must be compiled professionally, with the questions and answers clearly stated. Don’t compromise on answering frequently asked questions using your smartphone since your customer’s buying decisions are based on this.

Optimize SEO

Having quality content in your video is not enough; you need to increase your visibility using SEO or search engine optimization.

When people look up the products or services you offer on a search engine using the relevant keywords, your brand should appear in the top four or five in the SERP (Search Engine Result Pages) ranking.

The reason is people usually check brands that appear at the top of the search results.

Smart Tips:

  • Use closed captioning since it offers two benefits. Not only does it help Google rank your video, but it also lets people understand your video when they are traveling since they keep the videos in mute.
  • Provide a title and description for all your YouTube videos having the main keyword
  • Place your keywords at the start of your video description since they are more likely to be seen.
  • Don’t stuff keywords in your video script; ensure they have a natural placement.
  • Tag the video using relevant keywords
  • Enable sharing on social media for organic growth

Impacting Call to Action

If your video engages the viewer, the call to action helps them decide what to do next. Follow the funnel concept when promoting your products.

Here are the steps in a sales funnel:

  • Make people aware of your company and brand
  • Introduce them to the product or service you want to promote at the beginning of the video
  • Engage them further by giving them a product demo and sharing client testimonials
  • Convert them to customers through the CTA
  • Keep creating and sharing content on a regular basis to engage your potential clients on a long-term basis

Offer Something Unique

There are millions of brand promotion videos out there, and you need to offer something different to get noticed.

You need to ensure that your website is user-friendly and easily navigable. Your social media pages need up-to-date content customized according to the needs of your target audience.

A great starting point for creating your video is analyzing videos made by your competitors. Find out what is popular and identify what these videos are not offering.

When preparing the script for your video, include valuable tips and information that will keep your customers returning.


A professionally made video with relevant and engaging content can boost the visibility of your business. You can create videos easily with online video-making platforms that provide templates, music, and animation.

Keep the above points in mind when creating your video, and keep the content relevant and updated. Your revenues will grow to the next level with a great video and the right promotion!

Create your video today!

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